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Hi, I’m Erin — a digital marketer, content strategist, and creative storyteller passionate about helping brands grow through intentional, impactful media.

 

I earned my Bachelor of Arts in Communications, Journalism, and Digital Media Marketing from University of Lynchburg and recently completed my Master of Science in Communication & Information, with a concentration in Strategic Communications and Artificial Intelligence, at University of Tennessee, Knoxville in May 2026.

 

Over the past several years, I’ve worked across social media management, branding, public relations, website strategy, and digital content creation for businesses, nonprofits, influencers, and community organizations. My experience includes building social media campaigns, designing visual branding systems, managing websites, creating multimedia content, and developing communication strategies that connect with audiences in authentic ways.

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I’m also the creator of SCAMMED Media, a media and commentary brand focused on influencer culture, internet ethics, and the realities behind online virality. Through this work, I explore the intersection of digital culture, storytelling, and social responsibility.

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When I’m not creating content, you can probably find me drinking Dr Pepper, watching my favorite YouTubers, researching for SCAMMED, or working on my next creative project.

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Work Experience

CEO & Digital Marketing Manager

Branding by Erin (formerly Social Media by Erin Leigh)

  • Managed 14+ client social media accounts, executing targeted digital marketing campaigns that boosted product visibility by 35%, increased customer engagement by 40%, and expanded brand awareness across key demographics.

  • Optimized multi-channel content strategies (SEO, social media, email marketing), resulting in a 25% increase in organic website traffic and a 20% boost in social media interactions.

  • Conducted in-depth competitor analyses and monitored digital trends, leading to a 15% improvement in brand positioning and a 10% increase in campaign ROI through refined messaging and promotional strategies.

  • Leveraged AI tools (e.g., ChatGPT, Jasper, Grammarly) for content creation, fact-checking, and integrating emerging technologies, driving a 30% reduction in content production time and enhancing strategic marketing innovation.

August 2024-Present

Communications & Development Manager

YWCA of Central Virginia  

  • Led integrated communications strategy across digital, print, and media channels to advance YWCA’s mission and support major fundraising initiatives (e.g., Purse & Passion), contributing to $7500 raised, 19% increase in campaign engagement, and 66% growth in community reach.

  • Managed digital platforms and brand voice, overseeing social media, website, and email marketing to drive audience growth and engagement, resulting in 74% increase in social media engagement, 120% growth in followers/subscribers, and 44% improvement in email open or click-through rates.

  • Drove development and donor engagement efforts through sponsorship decks, donor appeals, grant-supporting communications, and event marketing materials, helping secure $247,532 in sponsorships.

  • Analyzed performance and optimized strategy using analytics and reporting dashboards to inform leadership and board decision-making, delivering 3 board reports and data-informed recommendations adopted by leadership.

September 2025-December 2025

Digital Media Intern

WNBA

  • Monitored and analyzed over 15 industry trends per quarter to deliver strategic insights, driving more than 10% improvement in team decision-making effectiveness and campaign outcomes.

  • Built and maintained relationships with 30+ clients by delivering exceptional service, clear communication, and dynamic campaign presentations that achieved an average client satisfaction score of 95%.

  • Increased brand visibility and social media engagement by 25% through innovative marketing campaign for sports teams and events; responsibilities included detailed reporting, audience growth analysis, and real time stat tracking.

June 2024-December 2024

Social Media Manager Intern

Freedom 424/Mission Thrift 

  • Managed and moderated 5+ social media accounts, creating and scheduling daily brand-aligned content that increased overall reach by 67% and improved audience engagement by 33% quarter-over-quarter.

  • Developed and executed targeted social media campaigns that supported broader marketing goals, contributing to a 40% growth in public awareness and a 25% uptick in customer interactions.

  • Led content ideation, proofreading, and optimization efforts across platforms, producing trend-relevant posts that drove a 20% increase in click-through rates and enhanced content quality and consistency.

  • Created timely, reactive content in response to breaking news and viral trends, increasing real-time engagement by 50%and strengthening brand relevance during key moments.

 August 2023-May 2024

Education

Bachelor of Arts (B.A.)

Master of Science (M.S.)

University of Lynchburg

January 2023-May 2025

B.A. in Communications, Journalism, and Digital Media Marketing

Bachelor of Arts (B.A.)

University of Tennessee

August 2025-May 2026

M.S. in Communication and Information: Strategic Communications and Artificial Intelligence in Marketing 

Master of Science (M.A.)

Certifications

By earning the Google Analytics Certification, Google recognizes your ability to:

  • Setup a Google Analytics 4 property for a website or an app

  • Collect the data you need for your business and use the various reporting tools and features

  • Recognize key measurement features that can show the effectiveness of your online marketing efforts

Shopify E-Commerce Certification

By earning the Shopify E-Commerce Certification, Shopify recognizes your ability to:

  • Build, customize, and manage a Shopify online store

  • Create effective product listings and optimize the customer shopping experience

  • Utilize Shopify’s tools and features to manage inventory, orders, and payments

  • Implement e-commerce best practices to drive sales and improve store performance

  • Analyze store data and customer insights to make informed business decisions

  • Develop marketing strategies that support online growth and customer engagement

Valid until: January 23, 2027

Google Analytics Certification

Valid until: October 9, 2026

The Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this should be experienced users of Campaign Manager. This covers broad product use from trafficking to reporting. 

Google E-Commerce Certification

By earning the Google E-Commerce Certification, I have demonstrated the knowledge and skills needed to:

  • Understand the fundamentals of online retail and digital commerce

  • Develop and manage effective e-commerce strategies to drive sales and customer engagement

  • Create and optimize online storefronts for a seamless customer experience

  • Utilize digital marketing techniques, including social media, email marketing, and search engine optimization (SEO), to attract and retain customers

  • Analyze e-commerce data and performance metrics to make informed business decisions

  • Apply industry best practices for online merchandising, customer service, payment processing, and inventory management

Valid until: February 7, 2027

Campaign Manager 360 Certification

Valid until: September 29, 2026

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