Masters Degree Top Projects
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Brand: 7 Brew Coffee
Virtual Influencer
Overview
"You will design a virtual influencer using AI tools. The goal is to create a plan for a virtual influencer that aligns with a strategic vision, considers the target audience, and briefly outlines content and platform strategies."
Key Results
Develop a strategic AI influencer campaign by creating a virtual influencer that aligns with a major brand's marketing goals, target audience, and overall brand identity.
Design and demonstrate the influencer creation process using AI tools, including a detailed prompt workflow, content strategy, platform strategy, and three AI-generated content mockups.
Evaluate campaign effectiveness by establishing measurable KPIs and analytics methods to assess the virtual influencer's success in achieving business and marketing objectives.
Branding Principles Infographic
Social Media Platforms
Overview
Pick 3 or more principles from the branding section or the platform overview section of the lecture and create an infographic or visual that illustrates those principles
Key Results
Demonstrate an understanding of branding principles by identifying, defining, and explaining at least three key concepts from the branding or platform overview lecture.
Communicate marketing concepts visually by creating a clear, organized infographic or visual that effectively illustrates each selected principle.
Apply course knowledge by accurately labeling and explaining the principles, showing your ability to connect branding theory to practical marketing communication.
Overview
Brand Infographic
Brand: Bloom Brew Co.
Create an infographic that represents and promotes your organization's key messages, using the press kit developed in Week 12 as the foundation.
Transform research into a compelling visual infographic by organizing credible data into a clear, engaging, and well-structured design that communicates a central message.
Apply effective visual communication and design principles by using visual hierarchy, charts, icons, and the BANGPP principles to improve readability, organization, and audience engagement.
Demonstrate professionalism and accuracy by presenting concise, persuasive content supported by credible sources, proper citations, and a polished, error-free final infographic aligned with the brand's voice.
Key Results
Overview
Overview
Brand Press Kit
Brand: Bloom Brew Co.
Develop a professional press kit for a business, organization, or non-profit of your choosing. The press kit will consist of three critical components: a News Release, a Fact Sheet, and a Backgrounder. This assignment aligns with the course focus on strategic communication tactics, offering you hands-on experience in crafting essential public relations materials that reflect real-world practices.
Develop proficiency in writing and formatting public relations materials (News Release, Fact Sheet, Backgrounder).
Understand the importance of newsworthiness, angle, and storytelling in media communications.
Apply research methods to gather factual, relevant, and compelling information.
Key Results
Overview
Overview
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Brand Infographic
Brand: Bloom Brew Co.
Apply your knowledge of effective graphic design in strategic communication by creating a design analysis presentation. This assignment allows you to critically evaluate 3-5 design pieces used by various organizations to achieve communication goals.
Develop a deeper understanding of design principles in strategic communication.
Enhance your ability to evaluate and critique visual communication materials.
Gain experience in verbalizing design analysis and communicating your findings effectively.
Key Results
Overview
Overview
Key Results
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Human-Centered AI
Overview
Based on Chapter 3 of the Human Centered AI textbook, how do you understand Human-Centered AI? What is your view about rationalists’ and empiricists’ perspectives on AI applications? Give one example of an AI based system that was designed based on one of the two perspectives and explain your reasoning.
Key Results
Understand Human-Centered AI (HCAI) by explaining how it differs from traditional approaches to artificial intelligence.
Compare rationalist and empiricist perspectives on AI and evaluate how each influences the design of AI systems.
Apply AI concepts to a real-world example by identifying an AI system and explaining how it reflects either the rationalist or empiricist approach.
Schneiderman Textbook
Key Results
Overview
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